Turns out that “The Ballad of Bilbo Baggins” is a song Nimoy recorded, including a video, in the late Sixties on a lark suggested by a late producer friend, Charles Grean, as Nimoy told Forbes.com contributor Carol Pinchefsky. In the video, as Forbes.com decribed it, “Nimoy sings about the Hobbit character while several dancers dance around him, well, groovily.”


And when the internet arrived, “Baggins” became something of a viral hit itself, compiling 3 million hits on YouTube in the intervening years.

Still, when Audi requested that he revisit the song in filming the new video, “It just seemed so out of context and so strange,” Nimoy told Pinchefsky. “I didn’t know many people knew about it or cared about it.”

But the response to the Audi video has sent Nimoy a loud and clear message about fans’ love for his “Baggins” riff – and the actor himself.

This story originally appeared on Fourtitude on June 4, 2013, and was republished with permission. Email us with the subject line "Syndication" if you would like to see your own story syndicated here on Jalopnik.