When Did Audi Become Audi?

Illustration for article titled When Did Audi Become Audi?
CountersteerYour true stories of good and bad things that happen in cars.

Audi today has a very clear thing going — high tech headlights, flashing other drivers in the fast lane to get the hell out of the way. When did this Audi (and Audi Man owner) mythos start?


I imagine this is different in different countries. In the US, we had the whole bullcrap with unintended acceleration that hammered the brand in consumers’ eyes.

In the UK and Germany, and China, the timeline has been different.

When did you start to notice Audi, and when do you think they sort of formed their modern self?

Photo Credit: Audi

Contact the author at raphael@jalopnik.com.



True in engineering = a lot of engineering for 200 (likely less) clumsy HP.

j/k I like my fat, understeering, slow, dull Quattro wagon :]