What's Audi's Billboard Response?

Illustration for article titled Whats Audis Billboard Response?

Audi thought it was clever, throwing up an a billboard proclaiming "Your Move, BMW." As you can see above, BMW made a great move back. It's a billboard war! Your turn: What's Audi's billboard response?

Just in case you can't see the advertisement, the original from Audi has a photo of the new Audi A4 and says: "Your Move, BMW." The folks at Juggernaut Advertising came up with the idea of putting up a billboard on the same sightline as the Audi billboard along Santa Monica Boulevard in Log Angeles, CA. The title? They said "Checkmate" and threw up a photo of the new BMW M3. Now it's time for Audi to respond — but what should they respond with? We'll feature the best responses later in the day. If you want to do something other than place a caption in the Audi billboard mock up an example.

Our response? "Chess? You pussy." Yeah, that'll show 'em!

(QOTD is your chance to answer the day's most pressing automotive questions and experience the opinions of the insightful insiders, practicing pundits and gleeful gearheads that make up the Jalopnik commentariat. If you've got a suggestion for a good "Question Of The Day" send an email to tips at jalopnik dot com.)

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Rob Emslie

Chess? Who said anything about chess?

Audi was actually saying: "I know what you're thinking- "Does it have eight cylinders or only four?" Well, to tell you the truth, in all this excitement, I've kinda lost track myself. But, being this is an S4, brother to the most dominating LeMans car in the world, and would blow your doors clean off, you've got to ask yourself one question: "Do I feel lucky?" Well, do ya, BMW?"