Audi thought it was clever, throwing up an a billboard proclaiming "Your Move, BMW." As you can see above, BMW made a great move back. It's a billboard war! Your turn: What's Audi's billboard response?

Just in case you can't see the advertisement, the original from Audi has a photo of the new Audi A4 and says: "Your Move, BMW." The folks at Juggernaut Advertising came up with the idea of putting up a billboard on the same sightline as the Audi billboard along Santa Monica Boulevard in Log Angeles, CA. The title? They said "Checkmate" and threw up a photo of the new BMW M3. Now it's time for Audi to respond — but what should they respond with? We'll feature the best responses later in the day. If you want to do something other than place a caption in the Audi billboard mock up an example.

Our response? "Chess? You pussy." Yeah, that'll show 'em!

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