What Car Is Cool Now, But Was Unpopular When It Was New?

Sometimes it takes a while for a good idea to catch on. This is true with cars too. It can be years before buyers start to see a good thing.

Would you believe the original Porsche 911 Targa wasn’t a very popular option back in the 1960s and 1970s? The cars were inherently a compromise, made when car companies feared the newfound surge of safety regulations would outlaw convertibles entirely. As such, the oddball Targa didn’t sell especially well.


Now, any air-cooled 911 from that era commands big money, even the Targa. And I think time and distance have given enthusiasts a new perspective on just how cool the Targa was; I certainly wouldn’t kick one out of my garage.

What’s another car considered uncool at the time, but caught on later?

Photo credit Porsche

Contact the author at patrick@jalopnik.com.

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