We Weren't Paying Enough Attention to Aston Martin So It Announced a Flying Car

Illustration for article titled We Weren't Paying Enough Attention to Aston Martin So It Announced a Flying Car

Ever-grounded and never-pretentious automaker Aston Martin is enlisting the help of Cranfield University, Cranfield Aerospace Solutions and jet-engine manufacturer Rolls-Royce to explore a flying car concept that will simply never happen.

Advertisement

The idea is to design the future of “personal air mobility,” which will allow the automaker to generate hype and look forward-thinking without actually having to rely on a product or reasonable market strategy.

Illustration for article titled We Weren't Paying Enough Attention to Aston Martin So It Announced a Flying Car

In doing so, they developed the Volante Vision Concept. The fanciful vehicle represents the gold-standard in nonexistent flying cars, with the announcement containing everything you’d expect. There’s no price. There are only renders. There’s no on-sale date. There’s a weird pod shape with sleek-looking wings. There’s a promise of electrification. There’s a promise of autonomy. There’s absolutely no basis in reality.

In the release, Aston Martin CEO Andy Palmer said this concept helps them plan for a congested future:

“With the population in urban areas continuing to grow, congestion in towns and cities will become increasingly demanding. We need to look at alternative solutions to reduce congestion, cut pollution and improve mobility. Air travel will be a crucial part in the future of transportation, the Volante Vision Concept is the ultimate luxury mobility solution.”

Advertisement

While it’s great to imagine a world without traffic, it’s less pleasant if you replace that with swarms of glorified helicopters blocking out the sun. Plus, an experience-oriented grand touring and sports car company like Aston Martin is not particularly well-suited for this flying autonomous future that isn’t happening.

Illustration for article titled We Weren't Paying Enough Attention to Aston Martin So It Announced a Flying Car
Advertisement
Illustration for article titled We Weren't Paying Enough Attention to Aston Martin So It Announced a Flying Car

Mack Hogan is Jalopnik's Weekend Editor, but you may know him from his role as CNBC's car critic or his brave (and maligned) takes on Twitter. Most people agree that you shouldn't listen to him.

DISCUSSION

Nobody wants flying cars. We all want to have the only flying car.

What good is a flying car if you have to wait in line behind all the other flying cars to land. What good is a flying car if the skyway is jammed?