Yes, yes, very satisfying. Now fill one with chili and do it, Volvo! Do two at once! Can that crane, like, throw them? Try that!

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It’s worth mentioning that dropping cars from cranes isn’t exactly new; Volvo’s Viking brother Saab used to do it, too, though from much smaller distances, indoors, and to primarily test rollover protection:

Image for article titled Watch Volvo Drop Cars From A 100-Foot Crane For Shits, Giggles And Important Research
Photo: Saab
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Dropping new cars from extreme heights to aid first responders, like Volvo is doing now, is pretty novel, and I don’t think has much precedent.

And, yes, I am in the process of requisitioning a crane so we can add similar tests to our car review procedures. Manufacturers, you know where to send your press vehicles.