Watch two sons reunite their father with his beloved 1965 Chevrolet Impala SS

Although it pains us to say it, sometimes there are things more important in life than cars. Herb Younger is clearly a man familiar with this concept.

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When money got tight for the Younger family in the late 1980s, Herb made a painful decision. He hesitantly sold the 1965 Chevrolet Impala SS he had bought brand new in the fall of 1964. Two decades later his sons set out on a mission to get their father his Impala back.

To celebrate 100 years in business, Chevrolet is producing a series of videos telling true stories of Chevrolet ownership. If this video is any indication, we're sincerely looking forward to hearing other stories of Chevy "running deep".

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Posing as a film crew documenting three generations of an American family, Chevrolet had cameras on hand for Younger's emotional reunion with the Impala he bought new—over twenty years after he sold it.

Hat tip to StreetsideStig and snap_understeer_ftw!

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DISCUSSION

I really enjoy stories like that, but they really hit me hard. My dad was never around growing up. When I had a son, I hoped that I would be able to enjoy memories like this with him. We were well on our way, he helped me in the garage many times before he was even two. Sometimes he paid to much attention, like when he decided to be like me, and throw our Caddy into gear. Then an accident took him from me.