BMW calls this video for the 2012 BMW M5 "High Performance Art" as it goes beyond the simple premises and cinematography of most car advertisements. It takes us back to the good old days of BMW Films, when the automaker made videos with as opposed to of the car. Gorgeous. Fantastic. Perfect.

This video tells so much about the car without saying a thing. There's no splashy test screaming "WE HAVE 552 HORSEPOWER LOOK AT US." It's just a car "shot" from a barrel and used to slash through an apple, water balloons, and a target.

We get the message.

Whether this video is as fake as its engine noises is something worth debating. Until then, just enjoy.


(Hat tip to Ranjan!)