VW is using a Copenhagen- based art project as a creative marketing element in the launch of its new, Brazil-built Fox economy car in Europe. Project Fox involves a team of artists, who've redesigned a hotel and created a number of conceptual undertakings in the city around a warehouse, a factory and a studio, in which Eight VW Foxes are being reimagined as works of art. This one, "Butterfly Dreams" is by New York's WKInteract — a n artist best known to Lower East Siders as the creator of stuff like this. [Thanks to Cathy for the tip.]
"Butterfly Dreams" from WK [Wooster Collective]
Related:
Exploding Ford Tauruses in Art Installation [internal]