And for a company that juices both sides of the supply and demand model to get both riders and drivers to a price point they can both (temporarily) handle, it’s far from clear there’s a magic switch the company can flip to achieve profitability. And that doesn’t even get into the idea the service Uber provides is, in many cases, a non-essential one. People often use Uber for convenience, not necessity, and an economic downtown may lead to a lot of scrimping and saving, meaning fewer Uber customers.


This isn’t to say Uber is going to cease to exist after one recession, but something is going to have to change with how the company works. All of this is speculative, but it increasingly feels like something has to give with Uber. No matter how much money you have, a billion dollars here and there will, eventually, add up.