[MCD is a legend in the Detroit auto advertising community who'll be contributing every once in a while as the mood strikes by providing an inside-the-8-mile take on the ad business. — Ed.] DETROIT- This past Wednesday night, the 'merican automotive capital of the world held the first annual "D Show" — a celebration of the best of the city's advertising. A little background: The show was a replacement for the long-running booze-fueled CADDY show and the best of show category was long-dominated by, not-surprisingly, the car companies in the area. This year's show not only had a new name, but also included work from agencies headquartered out of the city, like Modernista! of Hummer fame (not to mention soon-to-be-out-of-town sponsors like Volkswagen). But in what is perhaps a sign of how things are changing in the Motor City, this year's Best of Show wasn't won by a car commercial...
...instead it was a won by a campaign for none other than the U.S. Navy Seals beating out the Jeep "Bugs", Hummer's "Monsters," and Jalopnik's favorite Amerigasm, Chevy's "Our Country". Fear not though, all of those listed minus "Our Country" snagged category awards. Watching the commercial kind of makes us glad the SEALS aren't protecting Corvette ZR1 LS9 engine photos. [The Orphanage]