Illustration for article titled Toyota EV Teaser Image Previews New Exhausting Marketing Campaign

Earlier today, we heard about a Toyota EV Concept set to debut at next month's Detroit Auto Show. Now we get the first image in what we assume will be an agonizing teaser campaign.


The pocket-sized all-electric city car will be showing its stuff at the Detroit Auto Show and if history is our guide, Toyota will be dribbling out closeup images of inconsequential parts of the car all the way up to the reveal, just like the new Prius. After carefully doling out images for a few weeks, they'll accidentally spill images of the whole car all over the internet, then they'll keep putting out teaser images like nothing happened. I love what you do for me, Toyota! [KickingTires]


Share This Story

Get our newsletter