This Is The BMW Pininfarina Gran Lusso Coupé

BMW Design and Pininfarina have teamed up to make this striking-looking one-off, the Gran Lusso Coupé. Revealed today at the Concorso D'Eleganza Villa D'Este, the apostrophe-laden fancy car show by Lake Como in Italy, the gran Lusso may hint at future BMW design directions.

While it's still clearly a BMW, incorporating the kidneys and kinks peculiar to the marque, it diverges pretty significantly stylistically. The strong forward rake of the front end does suggest the wonderful old sharknose BMWs from the 70s and 80s, though the almost-fastback shape is something not normally associated with BMWs.


This also may be the first BMW to proudly tout a plaid headliner, and, actually, this may be the most I've read about a headliner in any one-off:

The roof liner of finest Italian virgin wool features the striking “Principe di Galles” pattern. This grey plaid strikes a bold contrast to the traditional materials used for the doors and dashboard. The brown leather seats also pick up on the pattern in their all-round piping. Allowing extra light into the interior is an oblong aperture in the roof liner which is additionally illuminated by white LEDs.

The concept uses wood interior accents, but if you think this is made from the same kind of wood (or "tree meat") that you and I may encounter, you're sadly and brutally mistaken:

All the wood elements in the cabin are sourced from a single piece of kauri wood selected by the Italian timber experts of Riva 1920 exclusively for the BMW Pininfarina Gran Lusso Coupé. Kauri wood has a unique grain and shifts in colour from gold to red to brown, depending on the incidence of light and angle of view. Simply polished and oiled, it exudes a particular warmth and naturalness in league with the exclusive leather surfaces of the interior. Native to New Zealand, kauri wood is among the rarest timbers in the world. Its special character derives from the fact that the toppled kauri trees have been preserved in swamps for millennia and can be processed like fresh timber after being retrieved from the fossil swampland.


That's right, it's all from one piece of wood hand-selected by some Italian wood-elf on his deathbed or something. Doctors suggest placing your unclothed groin in contact with it to prevent prostate cancer, I believe.


It's a handsome, bold looking car, that's for certain. The long wheelbase, wide stance, short overhangs, and lovely sculpturing of the flanks certainly make the over-wrought press release hype more palatable.

Although statements like

... the road-focused headlights with their suggested twin circular look reveal at a glance the family bond with BMW...


do make me wonder. "Road-focused" lights? Is there any other location headlights are focused? And "suggested twin circular" is odd, considering the lights aren't circular. Do shapes that aren't circles suggest "circular?" Well, maybe. Octogons, I guess. Still, it's weird.

Anyway, enjoy these pictures.


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