This Is How Ferrari Promoted The F40 Back In 1987

Welcome to Sunday Matinee, where we highlight classic car reviews or other longer videos I find on YouTube. Kick back and enjoy this blast from the past.

It's a wonder that Ferrari feels it has ever needed to promote anything. Between all the crappy perfume and silly hats that people actually pay them for, half of the worst sort of automotive enthusiasts and all of the tifosi are promoting the company anyways.


But back in 1987, Ferrari felt it necessary to promote the F40, at least in Japan. And it's a wonder they felt the need to do that, too, considering that the Ferrari F40 is widely hailed as one of the greatest supercars of all time, and Ferrari basically went nuts trying to make as many as they could to satisfy wild speculative demand.

And so, they made this little promo video. The entire thing is delightfully 1980s kitsch, especially the first three minutes which are just filled with the most radical synth tracks this side of The Final Countdown, and the strange, disembodied face of Enzo Ferrari, speaking from what must be purgatory.

There's also a pretty sweet burnout, because what is a promo video without one, and some shots of F40s actually being built on the assembly line.

It's really fascinating, and, for a promo video made in 1987 by Japanese magazine Car Graphic, actually not too bad. Though I would've enjoyed it more if it had a bit more Best Motoring to it.


H/t to Steve!

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