Illustration for article titled This Department Store Edition Caterham Is Utterly Ridiculous

What do you think of when you think of a Caterham? Bare bones and lightweight sports car, right? An engine strapped to a seat with some tires and a steering wheel. And a famous department store, probably.

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And not just any department store—Harrods, London’s glitzy and glamy luxury upmarket palace of commerce with a dress code.

WHAT ARE YOU DOING!? GET THAT KEY OFF BEFORE IT SCRATCHES SOMETHING.
WHAT ARE YOU DOING!? GET THAT KEY OFF BEFORE IT SCRATCHES SOMETHING.
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Because #brands are all for making complete sense, the two have partnered up for a “personalization program.” All that means is that there people will be able to customize a Caterham with a bunch of Harrods doodads.

And there’s a special edition Caterham Harrods Seven, which is a 420S playing dress up. It’s painted the Harrods green, has some stripes and a powder-coated gold chassis. Plus some Harrods logos on the leather upholstery inside, in case the car ever forgets its name.

Illustration for article titled This Department Store Edition Caterham Is Utterly Ridiculous

A normal 420S costs about £30,000 (approximately $37,000) but the Harrods Seven’s price comes to £59,999 (approximately $75,000). Because it matches a store!

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I don’t care for this thing. I’m still waiting on the Bergdorf Goodman Dodge Viper.

Writer at Jalopnik and consumer of many noodles.

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