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These Are Your Favorite Weird Auto Racing Sponsors

Illustration for article titled These Are Your Favorite Weird Auto Racing Sponsorsem/em

Racing wouldn’t be racing without sponsorship. But sometimes, when people get desperate, there are some, um… well, people start to get creative.


Last weekend, I asked you to share the weirdest racing sponsors that you’ve seen on a car. I’ve only seen a handful of strange ones in my day, but I knew there had to be a whole world of opportunities out there—and y’all proved me correct.

Kick back, relax, and have a chuckle at the fact that at least you’re not the poor schmuck driving one of these machines.


‘Cause It Looks Like I’m Not Wearin’ Nothin’! (jhrmobile)

For those playing along at home: Underalls were a brand of women’s panties and stockings all in one convenient product. E-Z Wider is a brand of rolling papers. Hell yeah.

Strong Enough For A Man ($kaycog)

I was five years old when this car was on track. I was also five years old when I learned what Viagra was. Funny how that works.


(The picture is from iRacing, but the car did exist)


That’s Hot (NotLewisHamilton)

I learned about this a few years ago and it truly blew my mind.


I Wanna Go Fast, Too (GhostCommuter)

This is honestly a whole new level of cool. (Sidenote, but has anyone texted the number on the side to see if it still works?)


Warrior Princess of My Heart (Auanderwhy)

This is such a good collection. I can’t even tell you how much it warms my heart to see a car sponsored by ABBA, greatest pop supergroup in the entire world, ever, with no contest.


Moms Love Boudreaux’s (KPKING)

We laugh, but this is probably the best marketing ploy for any new parent watching.


It’s An Art Form (Luca)

This is my boyfriend’s favorite race car of all time. I will never forget this car.


One Innovative Sponsor (ShakyPuddin)

At least they’re not hiding the fact that they know what we’re all thinking about.


Everything Under The Sun (The Actual RootWyrm)

There are a surprising number of solid pink liveries here. And I kind of want diecasts.


Connotations. (QUDude)

I got nothin’.


Nice. (Rpadula)

This. This is so much.


Why Are They Everywhere (SmugAardvark)

This is probably not the car NASCAR fans are keeping up with.


The Underbelly of Racing (Cris Collinsworth says, “Here is a guy...”)

We pretend sports car racing wasn’t an elaborate cover-up for drug smuggling, but they were telling us the whole time.


Hooooooooters (Kelly Wittenauer)

The amount of dedication it took to get Ford and NASCAR to change the font….


That’s A Throwback! (I-Want-My-850-Back)

I just had war flashbacks to signing on to find a million Farmville notifications on Facebook.


Weekends at Jalopnik. Managing editor at A Girl's Guide to Cars. Lead IndyCar writer and assistant editor at Frontstretch. Novelist. Motorsport fanatic.

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Never saw this question posed to the masses, otherwise I would have submitted this up front.

Disappointed no one else submitted it, but pleased I get to belatedly.