Vote 2020 graphic
Everything you need to know about and expect during
the most important election of our lifetimes

The Ten Most Sexist Car Ads Of All Time

Different times mean different standards, but it's still shocking to see how blatantly sexist the car industry's ads were right up until the last two decades.

Advertisement

These are the ten most sexist car ads (some of which are surprisingly new), according to Jalopnik readers:

Advertisement

10.) Hurst Dual Gate Transmission

Illustration for article titled The Ten Most Sexist Car Ads Of All Time

The message is clear here. Not only will your woman appreciate that you went for the automatic instead of the performance-oriented four-speed stick, you will also have a personal key that can prevent her from using the "competition gate." Nice touch!

Suggested By: For Sweden, Photo Credit: Hurst

Advertisement

9.) Goodyear: No Man Around

Changing tires is not an easy job on the side of the road, but that doesn't mean a woman can't handle the situation. Goodyear of the sixties disagreed.

Advertisement

This makes me wonder just how well these early run-flat tires worked in practice?

Suggested By: The_Phalanx

Advertisement

8.) The Subaru GL Coupe

Illustration for article titled The Ten Most Sexist Car Ads Of All Time
Advertisement

Subaru went as far as picturing the front-wheel drive sport coupe as a "spirited woman". Comparing women to cars has always been a risky business, and this is really far from being flattering.

Suggested By: the_hubix, Photo Credit: Subaru

Advertisement

7.) Goodyear Polyglass

Well, it seems like Goodyear tires are on fire today!

Suggested By: Andynumbers

Advertisement

6.) Mini Automatic

Illustration for article titled The Ten Most Sexist Car Ads Of All Time
Advertisement

Simple pleasures from Mini. Also, a pint for me and a glass of white wine for the lady.

Suggested By: My X-type is too a real Jaguar, Photo Credit: British Leyland

Advertisement

5.) Volkswagen Parking Assist

Illustration for article titled The Ten Most Sexist Car Ads Of All Time
Advertisement

A sexist ad from ages ago is not that shocking since that's just how things were back then. But this Golf advertisement is not old enough to fall into that category. Bad point for Wolfsburg there.

Suggested By: jus1029, Photo Credit: Volkswagen

Advertisement

4.) Cadillac

Illustration for article titled The Ten Most Sexist Car Ads Of All Time
Advertisement

In a Cadillac, women can only be passengers:

One of the special delights which ladies find in Cadillac ownership is the pleasure of being a passenger. First of all, there is the sheer physical luxury of riding in a new Cadillac. The car is wondrously spacious and comfortable - and perfectly proportioned for complete freedom of movement. Then there is the enchanting interior beauty...the marvellous convenience of it's appointments...the great smoothness of ride...and the marvellous quietness of operation. We invite you to visit your local dealer soon...with the man of the house - and spend an hour in the passenger seat of a 1959 Cadillac. We know you will agree that it is the world's nicest place to sit.

Advertisement

Suggested By: V8-aholic, Photo Credit: General Motors

Advertisement

3.) Leyland's Vital Statistics

Illustration for article titled The Ten Most Sexist Car Ads Of All Time
Advertisement

Anne Aston's boobs or the vans? Both, according to British Leyland!

Suggested By: AndehW, Photo Credit: British Leyland

Advertisement

2.) 1964 Buick Riviera

The 1964 Buick Riviera is not only a big adventure, but also a car that "only a man can really understand".

Advertisement

Suggested By: Eric Siedlecki


1.) Dodge's Eternal Triangle

Illustration for article titled The Ten Most Sexist Car Ads Of All Time
Advertisement

Your Charger R/T now comes with submissive lady friends as standard!

Suggested By: Jonee, Photo Credit: Chrysler

Advertisement

Welcome back to Answers of the Day - our daily Jalopnik feature where we take the best ten responses from the previous day's Question of the Day and shine it up to show off. It's by you and for you, the Jalopnik readers. Enjoy!

Photo Credit: Goodyear (1960)

Share This Story

Get our newsletter

DISCUSSION

usamamustafazaman
Dragmasterflash

Is it sexist that I read the headline as:

The Ten Most Sexiest Car Ads Of All Time