Luxury car ads should be enticing, charming, and a little bit jealousy-inducing. These ten, though, went a good bit over the top.
Also, let me get some honorable mentions out of the way. In terms of print ads, this Range Rover ad is the most charmingly obnoxious. In terms of luxury car TV spots, this Cadillac Seville ad is the absolute whitest. And in terms of regular car TV spots, this Highlander kid shitting on the Corvette-engined Roadmaster wagon is the most insufferable of all.
Nothing says "I'm sorry for shtupping the au pair" like buying your spouse a Lexus with a bow on it.
Suggested By: My X-Type is too a real jaa-aaa-aaaaa-aaaaaa-aaaaaaaaaaaag
The message from advertisers is clear: your family life will be ruined if you don't buy this bloated whale of an Infiniti SUV. Without it, you'd never be able to climb what appears to be a lightly-dusted country road.
Suggested By: Shmalworthington
There's a right way to present a car's pseudo-self-driving safety features, and then there's this way, which makes your target market look like a bunch of reckless idiots. InvalidnostCCCP has a fantastic breakdown of everything wrong with these three Merc-driving morons right here.
Suggested By: InvalidnostCCCP
Boy, nothing says cutting edge humor like a mother-in-law joke! HAR HAR HAR
Suggested By: Chevy Sonic The Hedgehog
Sometimes obnoxious can work in your favor. Case in point, this late '80s Cadillac spot that includes, as zacarious points out, just about every asshole rich person trope imaginable.
Yacht - Check
Tennis Club - Check
Learjet - Check
Skeet shooting - Check
Fox Hunting - Check
Fencing - Check
Equestrian Sports (including Polo)- Check
Multiple Affairs - Check
Suggested By: zacarious and covers86
Like the Cadillac spot, this is actually a pretty good ad, but its message doesn't exactly help out the BMW brand, as tkeela eplains.
And don't get me wrong, it's a great commercial, it does exactly what it's supposed to be — get stuck in your brain. It's creative, it's funny, but what kind of idea does it leave you with? That with a BMW of a 6-month-old-puke colour, you can bang every gal in your neighbourhood, including your fiance, and might even get away from local Don's revenge. That, by purchasing a BMW 3 series convertible, you automatically qualify for a special status — BMW-driving douche. Good marketing, bad thinking.
Suggested By: tkeela
There's something insufferable about this yuppie know-nothing couple asking all the wrong questions in favor of all the wrong car. I think it's that it makes the target audience wonder if they, too, are this vapid in person.
Suggested By: Automatch Tom
Maybe it's trying to be Tree of Life. Or maybe it's trying to be an Apple ad. Either way, this parody ad is extremely relevant.
Suggested By: Pessimippopotamus and Audistein
As I said before, it's hard to put your finger on exactly what's wrong with the luxury in this luxury car luxury ad. Is the luxury sugar too cubic? Is the luxury suit too shiny? Is the luxury smirk on the luxury car driver's face too luxurious?
Suggested By: FromCanadaWithLove and damnthisburnershitsux
You know it hurts me to put the NSX on this list. You know it hurts me to say anything mean about Honda's Ferrari fighter. But maaaaaaaaan is this the absolute pinnacle of laughably confused, austere, somber-art-and-fancy-announcers advertising.
And it's totally pointless, because Senna in loafers is all you really need to sell an NSX.
Suggested By: Hammerfrog
Welcome back to Answers of the Day - our daily Jalopnik feature where we take the best ten responses from the previous day's Question of the Day and shine it up to show off. It's by you and for you, the Jalopnik readers. Enjoy!
Top Photo Credit: AmericaTopTen