​The Scion iQ Will Die In The U.S. This Year

Illustration for article titled ​The Scion iQ Will Die In The U.S. This Year

Scion is pulling the plug on the iQ in the U.S. after the Smart competitor racked up a measly 2,040 sales – down 50 percent from the previous year.


Scion head Doug Murtha told Bloomberg that the iQ won't be "staying in the lineup much longer", but the rest of the Scion models will solider on. Murtha called it a "healthy experiment" that people never warmed up to.

"Physics are physics," Murtha said. "And [customers are] nervous about driving a vehicle that size." That's one explanation, assuming you forget about the Smart ForTwo, which is shorter and narrower, managed to sell 10,453 units last year – five times more than the iQ.

But the death of the iQ in the states points to a larger issue for Scion. Murtha says that for the brand to work it needs to sell at least 100,000 vehicles a year, and the last time it hit that mark was in 2008.

To try to right that wrong, Scion will be bringing three new models to market in the next three years, two of which we already know are coming in 2015: the iM-derived hatch and some kind of sedan. That leaves two years for one more product to land. Posit your guesses, hopes, and dreams below.



Say what you want about the iQ. It's definitely not for everyone, but I own one (not my only vehicle) and I absolutely love it. Plan on keeping it for a long, long time. It's pretty much as fully loaded as you can get it, and the build quality has far exceeded my expectations. Very fun, it its own way, to drive. It's also fun to drive a car that, when you see another one, you and the driver wave at each other and laugh at our stupid little cars. :)