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The Old Ram 1500 'DS' Will Continue On For 2019 As The Ram 1500 Classic

All images by Ram
All images by Ram
Truck YeahThe trucks are good!

Though an all-new 2019 Ram 1500 has already hit the market, the older “DS” platform truck isn’t going out without a fight. Ram just announced the new name of the 2019 version of the “outgoing” Ram: Ram 1500 Classic. And if you want a 2019 Ram with a regular cab, it’s your only option.

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I myself am a huge fan of regular cab trucks, which means, if I wanted to buy a new Ram, I’d have to pick up the Ram 1500 Classic—basically, the old “DS” Ram with a new badge. Actually, this badge:

Illustration for article titled The Old Ram 1500 DS Will Continue On For 2019 As The Ram 1500 Classic
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Ram says it will offer the “DS” Ram 1500 Classic as well as the all-new “DT” Ram 1500 concurrently in dealerships in the fourth quarter of this year.

The all-new DT comes in a number of different trims, starting with the roughly $32,000 Tradesman and topping out at over $54,000 with the Limited. But the Ram 1500 Classic will be aimed a bit downmarket, offering only the lower-end trim levels like Tradesman, Express, Big Horn/Lone Star and Special Service Vehicle. But the most important bit is that the Ram 1500 Classic can be had as a regular cab with either an eight foot or a six-foot-four-inch bed, which means it’s the cheapest Ram you can buy by a large margin. (There’s no pricing for 2019, but the 2018 model starts at around $27,000).

I asked Ram why it’s keeping the old Ram alive, and—in addition to saying the brand wants to serve an audience that includes fleet customers—the representative implied that there’s a benefit to continuing to build vehicles at the Warren Truck Assembly Plant while the all-new truck comes off the line in Sterling Heights.

I also imagine the profit margins on the old truck are rather high, and perhaps keeping the old truck around might be a benefit in terms of meeting demand as the new DT ramps up production. In any case, the old Ram lives on, and, if you’re thirsting for a tiny, V8-powered, sub 30-grand truck—like we all should be—it’s really your only option from Fiat Chrysler.

Sr. Technical Editor, Jalopnik. Always interested in hearing from auto engineers—email me. Cars: Willys CJ-2A ('48), Jeep J10 ('85), Jeep Cherokee ('79, '91, '92, '00), Jeep Grand Cherokee 5spd ('94).

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DISCUSSION

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Unpopular Opinion Gets The Ban-Hammer

So like Ford did with the heritage in 2004. 2 years down the road the classic owner will just have to say “old body” style at the Napa parts counter.