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The Lincoln MKX Is Now The 2019 Lincoln Nautilus And That Will Definitely Make It Relevant

Illustration for article titled The Lincoln MKX Is Now The 2019 Lincoln Nautilus And That Will Definitely Make It Relevant

Quick, what do you do when your luxury brand can’t really compete with the Germans or Lexus, when its only real shot at relevance is Chinese sales, and when even management seems deeply ambivalent about it? You go for something really bold, like a name change as part of a mid-cycle refresh. The Lincoln MKX is now the 2019 Lincoln Nautilus, and we are all very excited.

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Ahead of the LA Auto Show this week, Ford announced this evening that is luxury brand Lincoln—which is apparently still a thing—will update the MKX with a new eight-speed automatic gearbox, a new front end and a new name.

Automotive News says it marks a return to real names for Lincoln instead of the alphanumerics that dominate the luxury segment—XT5, QX50 and so on. We’ve already seen this on the Continental sedan and Navigator SUV. That story says the alphanumerics never caught on with the buying public, who were often confused as to whether they were called Mark X or M-K-X, so now they’re going away.

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Which, great? I’m for this, but I wish it was on a car I cared about. As far as I’m concerned this thing is the enemy. It’s another boring luxury crossover from a meh brand with a base 2.0-liter turbo four-cylinder engine. And it’s a “vital vehicle for China,” which is probably the only reason Lincoln still exists, because this vehicle doesn’t seem especially innovative in an already meh segment.

Anyway, enjoy the Nautilus.

Illustration for article titled The Lincoln MKX Is Now The 2019 Lincoln Nautilus And That Will Definitely Make It Relevant
Illustration for article titled The Lincoln MKX Is Now The 2019 Lincoln Nautilus And That Will Definitely Make It Relevant
Illustration for article titled The Lincoln MKX Is Now The 2019 Lincoln Nautilus And That Will Definitely Make It Relevant
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Illustration for article titled The Lincoln MKX Is Now The 2019 Lincoln Nautilus And That Will Definitely Make It Relevant
Illustration for article titled The Lincoln MKX Is Now The 2019 Lincoln Nautilus And That Will Definitely Make It Relevant
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Illustration for article titled The Lincoln MKX Is Now The 2019 Lincoln Nautilus And That Will Definitely Make It Relevant

Editor-in-Chief at Jalopnik. 2002 Toyota 4Runner.

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DISCUSSION

Dammit.

Getting rid of the alphanumerics is a great step.

But tacking that new anonymous Lincoln face on what was a beautiful vehicle, crossover or not, is a big step backwards. The face reminds me of the last generation of Oldsmobiles, just before the brand’s death. In both cases, the top of the vehicle - fascia, headlights, hood, etc, is out of line with the bumper/fog light section. In the case of the Olds, the bottom looked unfinished. In the case of the new Lincolns.. this one, the MKC refresh, it looks like the bumper/ fog lights were jammed too far into the body of the car during the assembly process.

I shall genuinely miss the balleen whale look all the Lincolns have lost.