Chinese car company Haima needed a name for their electric compact. What would give that current vibe? I know, an @ sign.
The @3 has been around since 2014. This is just a new version complete with a horrifyingly huge Lexus-style grille, as CarNewsChina points out.
And if you’re wondering how some Chinese car company you’ve never heard of is making a compact electric car named ‘3' before Tesla can manage it, the Haima @3 is just an electric version of their already-around gas-powered M3 compact sedan. I guess BMW hasn’t heard of Haima yet.