Eagle Brochure via Oldcarmanualproject

The Eagle Premier may be one of the most under-appreciated cars of all time. It was engineered by Renault in France, designed by Guigiaro in Italy, its V6 was developed with help from Volvo in Sweden, and assembly took place in Bramalea, Ontario. For 1988, it was actually a fairly advanced car in some ways, but according to Paul Ingrassia and Joseph White’s book Comeback, its flop on the market lost Chrysler over $200 million.

According to the book, Chrysler had to pay fees on unsold Premiers:

So in selling its controlling stake in AMC to Chrysler, Renault insisted on a contract requiring Chrysler to sell at least 300,000 of the new sedans, or else pay penalties.


God that was a crappy deal for Chrysler.

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David Tracy

Sr. Technical Editor, Jalopnik. Always interested in hearing from auto engineers—email me. Cars: Willys CJ-2A ('48), Jeep J10 ('85), Jeep Cherokee ('79, '91, '92, '00), Jeep Grand Cherokee 5spd ('94).