Eagle Brochure via Oldcarmanualproject

The Eagle Premier may be one of the most under-appreciated cars of all time. It was engineered by Renault in France, designed by Guigiaro in Italy, its V6 was developed with help from Volvo in Sweden, and assembly took place in Bramalea, Ontario. For 1988, it was actually a fairly advanced car in some ways, but according to Paul Ingrassia and Joseph White’s book Comeback, its flop on the market lost Chrysler over $200 million.

According to the book, Chrysler had to pay fees on unsold Premiers:

So in selling its controlling stake in AMC to Chrysler, Renault insisted on a contract requiring Chrysler to sell at least 300,000 of the new sedans, or else pay penalties.

Advertisement

God that was a crappy deal for Chrysler.

Share This Story

About the author

David Tracy

Writer, Jalopnik. 1979 Jeep Cherokee Golden Eagle, 1985 Jeep J10, 1948 Willys CJ-2A, 1995 Jeep Cherokee, 1992 Jeep Cherokee auto, 1991 Jeep Cherokee 5spd, 1976 Jeep DJ-5D, totaled 2003 Kia Rio