Welcome to Paper Jam, the feature where we highlight the best automotive advertisements from the past! Print might be nearly dead, but our scanners are just getting warmed up.

Are you somebody with $2150 in your pocket, looking for a car to fit your heart as well as your head? We got good news. For starters, the car you’re going to spend that money on will do up to 30 miles per gallon. It will also not be dull. We jammed lots of personality into a small and economical package, for people with enough sensory perception to want more out of driving than just working the pedals and the steering. A front-wheel drive car with rack and pinion steering, independent suspension in all four corners and power disc brakes up front. With a transverse OHC and a four-speed synchromesh gearbox, the driving experience can get very personal.

Call your dealer and move in on a Honda. We have more good reasons than bad ones.

Photo credit: Honda via Newsweek April 9 1973 via Sensei Alan