The cheapest car in the world now has a $4.6 million price tag

Illustration for article titled The cheapest car in the world now has a $4.6 million price tag

Remember when the Tata Nano, the world's cheapest production car, was going to conquer the world like an Indian Model T? Tata's now built a gold-encrusted Nano worth $4.6 million as a publicity stunt. I don't recall Henry Ford needing to do that.

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Using 194 lbs. of gold, 33 lbs. of silver and enough gemstones to raise Liberace, Tata says the car will be displayed around India in its showrooms. Which could use the help, since after setting targets to sell 250,000 Nanos a year, Tata moved about 1,200 in August.

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Turns out that even in impoverished countries, people will pay for cars that don't catch fire, don't need "safety upgrades" and symbolize wealth rather than advertising the driver as the cheapest person on the road.

Photo:AP

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DISCUSSION

Spiegel - ʕ•ᴥ•ʔ - Hopes to post on oppos!

See? This is the problem with the marketing world. They just take any turd off the street, give it enough shinies for everyone to like but at its core it's still that raggedy piece of shit that anyone with half a brain can easily tell what it truly is and not go near it with a 10 foot pole.

Marketing thinks the huddled masses are stupid and want us to go ooh and ahh because of a shiny, under performing, worthless and honestly BORING waste of time. It's just the same rehashed stunts but given a twist just so they can say it's edgy and original.

...why is that car covered in gold?