Welcome to Paper Jam, a new feature where we highlight the best automotive advertisements from the past! Print might be nearly dead, but our scanners are just getting warmed up.

Are you a do-it-yourselfer? Would you like to adjust the automatic choke before hopping into those hi back buckets wrapped in upbeat cloth and vinyl?

Mercury’s better sporty small car from 1971 might just be the one for you:

Photo credit: Ford via Playboy November 1970. Scanned by SenseiAlan

Click here to view this kinja-labs.com embed.