The 2023 Subaru WRX Is $1,000 More Expensive But Still the Same Car

The destination charge has also increased from $995 to $1,020.

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2023 Subaru WRX
Photo: Subaru

After a controversial redesign last year, the Subaru WRX is back for 2023, and it’s more expensive than before. Combine the $1,000 increase in MSRP with the $25 more expensive destination charge, and you’ll pay $1,025 more for a 2023 WRX than a 2022 model.

Surely, this upcharge means Subaru made some changes to the base-model WRX, right? Maybe adaptive cruise control is standard now? Or it’s a little more powerful? Nope. You still have to upgrade to the CVT to get Subaru’s suite of advanced driver-assist features, and the engine still makes the same 271 hp and 258 lb-ft of torque.

Unless we missed something, nothing about the 2023 Subaru WRX is different compared to 2022. It’s just more expensive. Spring for the fully loaded WRX GT, and it’ll cost you $43,390 with destination included. That’s still slightly cheaper than the $44,795 base-model BMW 330i, but not by much.

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That said, while it’s frustrating to have to pay more money for the exact same car, it’s not completely surprising. Destination charges have generally been trending upward, and $1,020 is still a good bit less than the $1,595 Dodge charges for its vehicles. Throw in uncertainty about fuel prices due to the ongoing war in Ukraine, and we’re a little surprised that when Subaru decided to increase its destination fee, it only upped it by $25.

Additionally, materials costs have also been going up at least in part because of ongoing supply chain issues. We can’t tell you how much of that $1,000 increase is related to inflation and how much of it is just extra profit, but again, price increases on goods aren’t exactly surprising, especially this late in 2022.