The 2020 Toyota Supra Emblem Is This Close to the Old One

Image by the author
Image by the author

I know–call me out for gratuitous 2020 Toyota Supra blogging here. But when I noticed that the new Supra’s emblem looks like the one from the famous MKIV of the ’90s, I just had to examine how similar the two are.


As you can see from the picture above, with the two emblems scaled similarly for easiest comparison, the answer is... I don’t know, medium similar?

Both the new fifth-generation and last Supra’s “Supra” are written in a kind of brush script-looking typeface, but the new one is much tidier.

Illustration for article titled The 2020 Toyota Supra Emblem Is This Close to the Old One
Photo: Toyota

As to what typeface is being used exactly, the font of the old emblem is a popular topic of debate on Supra forms. Most of the threads I found included at least one “not another font thread” comment. Heck, the Supra MKV forum was already comparing the old and new ones over the summer.

I did find one thread where somebody was making their own, using a combination of Brush Script MT and Script English with some Photoshopping to get the rest of the way. But it seems to be that the typeface was custom created by Toyota, and not something you can download off the rack anywhere.


That’s the case with the new logo. A Toyota spokesperson told me that the 2020 Supra emblem typeface was made from scratch “and the new ‘S’ is based on a turn at Nurburgring.” Hell yeah, I live for automotive information you can file under Mildly Interesting and if you do too you’re welcome.

The company’s rep did not immediately answer the inevitable follow-up question of “which turn;” I’m hoping a Nurburgring super fan out there somewhere will see this post and enlighten us in the comments.


So unfortunately I can’t give you a font to download for your Supra emblem tattoo stencil or whatever. But I can tell you that the old badge is Toyota part number 7544314180, and the new one is Toyota part number 51147497931! And now we know that the two badges are not exactly the same, even though they look extremely similar at a casual glance.

Jalopnik Staffer from 2013 to 2020, now Editor-In-Chief at Car Bibles



Thanks for this. I know people will rag (and rag and rag) on you for more Supra articles, but I genuinely enjoy these design details.

The “Supra” emblem/logo is likely not a “font” in a way that you can type out other words with the same font. It’s likely written in rough by a real brushstroke—with whatever visual inspiring the artist(s) wants to use—and then scanned, tweaked, resized, cleaned up, etc. on the computer.

I love how Japanese automakers still sometimes use brushstrokes to create an emblem. I’ve always enjoyed the one on my Miata m-edition: