Photo: All images Kia

Nobody bought the last Kia K900, but for reasons beyond me, Kia went ahead and made a new one. It’s a full-size luxury car with Kia’s charming 3.3-liter twin-turbo V6 out of the wonderful Stinger. I just still don’t know why.

Knowing that all of 455 people bought a Kia K900 last year, I would imagine Kia would just scratch off “2018" and put “2019" on all of its dealer literature. I don’t see at all how any investment in this thing is going to pay off, but hey, I’m not an auto executive. I’m a guy who likes the idea of doing burnouts in big Korean luxury sedans, but is a long way from actually putting money down on one.

Kia went ahead and gave the K900 a nice new leather interior, and a handsome if subdued new exterior. “Only its name – K900 – is carried over,” Kia’s VP of Product Planning Orth Hedrick said in the car’s press release. Sure, the K900 shares its platform with the larger Genesis G80 and G90, but none of this is free.

Again, none of this is my problem. Good on you, Kia. Stay with it.

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