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Tesla Must Want To Call Its New Car The 'Model E' So Bad

Tesla announcement
Tesla announcement

The all new $35,000 Tesla Model 3 sedan is coming in some form or another March 31st, and judging by the announcement for the launch event, Tesla is trying every way it can to refer to the car as the “Model E.”


In case you didn’t know, Tesla originally had planned to call the new compact fully-electric sedan the “Model E,” to slot into the lineup between the Model S and Model X. Models S, E, X. This is a real thing that was even tweeted by Elon Musk.

Illustration for article titled Tesla Must Want To Call Its New Car The Model E So Bad

For some reason Ford butted in and stopped Tesla from using the “Model E” moniker, possibly due to the E-Series of vans and the original “Model T” nomenclature of the first Ford. Tesla worked around this to rename the upcoming compact sedan the “Model 3,” which is still Model S, 3, X.

Of course that’s not as straightforward as S, E, X would have been, and Tesla is still trying to push that innuendo with the reveal of the official logo of the Model 3, with three lines arranged horizontally to resemble more of an “E” letter shape than anything close to a 3.

Tesla announcement
Tesla announcement

To be fair, the “E” in Tesla’s official logo is also an identical three horizontal lines, so this isn’t entirely surprising. But still Tesla, move on before your sex joke becomes too obvious.

Oh, and also, a crossover version of the Model 3 is confirmed to be on its way, titled the “Model Y.”


That’s S, 3, X, Y.

Reviews Editor, Jalopnik

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How do people feel about Tesla’s styling? The Roadster was cool, but I always thought the S was a bit bland, and the X looks like a wart. Not sure the sex moniker is deserving.