Photo: Tesla Motors

Earlier this year, Tesla managed to snag Praveen Arichandran as a new Director of Growth Programs from a similar role he held at Facebook. The automaker has now revealed it is assembling a “growth team” similar to that of Facebook and Uber through recent job listings, suggesting the brand’s eyes for expansion continue to grow wider.

I’ll let Electrek, who seem to be the first to discover the listings for the new team, explain how a “growth team” operates within the company:

What is a growth team you ask? A growth team within a company is generally a small data driven group tasked with figuring out how to scale the business. Most often, the day-to-day work will consist of planning growth models and running them in simulations in order to develop the best possible way to expand.

Facebook had an important growth team that significantly contributed to the company reaching one of the biggest user base in the history of any product ever – same thing for Uber, but on a much smaller scale.

Speaking of Uber, Electrek reports that Tesla has brought on Sisun Lee, a former co-worker of Arichandran’s at Facebook, and a member of Uber’s existing growth team since January.

The new Tesla team is expected to heavily analyze the mountain of data collected from the surprising reach of over 400,000 deposits for the new Model 3 back in April, and further grow interest in the company and scale it to a wider market.

If the shear amount of hundreds of thousands of deposits on the Model 3 are anything to go by, there should be plenty of untapped consumers for Tesla to reach, which will be the primary focus of this new growth team.


But, and there’s always a “but” with Tesla, manufacturing sits at the core of the electric automaker’s issues. If it can’t manage to meet the recent company projection of 500,000 deliveries in the next two years (which nobody is counting on), Tesla may be quickly outgrowing its own capacity.