After years of mismanagement, alone, under Daimler, then under Cerberus and Bob Nardelli, finally under a Federal bail-out, Chrysler's finally filed for Chapter 11 bankruptcy protection. Let's look at ten vehicles that got them here.
One thing about the Jeep Compass... it could have been more interesting if they turning it into a Rally Car competitor like the Impreza STI.
But really... What killed Chrysler the most wasn't any of these individual models.
What killed them is being heavily dependent on trucks when truck sales were going down, having nothing in the segments that were holding up and having too much production capacity.
And having too much capacity is the single biggest profit killer in the auto industry because then you're left with the choice of heavily discounting your product or cutting production... both of which kill your profit. The first is obvious, but the second is just as bad because even though you cut production, you still have most of the overhead.
It's better to sell a few cars less than the market demands... that way you don't need to discount anything.