Tata values Jaguar, Land Rover at $2b. Are they crazy?

Illustration for article titled Tata values Jaguar, Land Rover at $2b. Are they crazy?

According to the New York Times, Ford could seal the deal on a Jaguar, Land Rover sell off in a matter of days. Indian firms Tata and Mahindra & Mahindra are currently the highest bidders, valuing the company at $2.05 and $1.90 billion respectively. Both sums are considerably more than the £10 Phoenix paid BMW for Rover in 2000, but considerably less than the $15 billion value Microsoft put on Facebook in October. [Via Motor Authority]

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DISCUSSION

One of the reasons Jaguar has done so poorly in recent years is their failure to expand their demographic outside of the 65-year old white male. This ad campaign, titled Gorgeous, was their attempt to appeal to a younger audience and females. I'll let you spot the problems with that.

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