Tahoe Truthiness: Ol' Busted Versus New Hotness

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We decided we would pick up the glove dropped during today's podcast. With the helpful advice and numbers from some very enterprising young readers, we decided we should do our own experiment. We called three Metro Detroit Chevy dealers, to find out how much in incentives and rebates we could get if we wanted to walk away today with either a 2006 or 2007 Chevy Tahoe. While sampling three Chevy Dealerships located within the same metropolitan area is obviously lacks geographic diversity, it's a blog post, so you can't sue us.

With that caveat out of the way, here's what we found:

Metro Detroit Chevy Dealership #1

Dealer: Joe Lunghamer Chevrolet of Waterford

Name: Miguel

2006 Ol' Busted: "Why would you want one? Have you seen the interior of the 2007? As far as the 2006, we've got nothing on the lots to sell. I've got a line of four customers who want one and I can't find any with the options they want."

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2007 New Hotness: "There's nothing much on them from GM to give..."


Metro Detroit Chevy Dealership #2

Dealer: Cauley Chevrolet of West Bloomfield

Name: John

2006 Ol' Busted: "$1000 rebate right off the bat, but you may qualify for more. Have you leased a Chevy before? If you have I can give you 0% financing for 72 months."

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2007 New Hotness: "We can give you 3.9% / 4.9% financing...as far as rebates or cash...sorry, we're just not offering anything on it right now. They are selling too fast for GM to offer..."

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Metro Detroit Chevy Dealership #3

Dealer: Joe Panian of Southfield

Name: Joe (no relation to Mr. Panian)

2006 Ol' Busted: "Well, I can give you...$1,000 from GM and then there's the 0% financing if you can qualify."

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2007 New Hotness: "I'm getting more in, but they're leaving just as quickly. If you need an incentive on the truck, call back in a few months...we're just selling them so quick right now."


So there you have it. It looks like at least here in Metro Detroit, the 2007's are selling pretty fast and the 2006's with rebates sold pretty fast too. Maybe Automotive News had it right. Just as important, maybe GM has it right. The truth is that time will tell.

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Related:
Jalopnik Precast: The Selling of Chevrolet's New Tahoe, Brokeback Enzo Redux; Like The Dog, GM Is Hearing The Bell [internal]