'Supercorolla' Will Take Over The World, Starting With Puerto Rico

I bet you don't think much of the 2014 Toyota Corolla, do you? You probably just think it's the kind of crappy rental car you get at the airport when you're too cheap to upgrade. Well, you're dead wrong — the new Corolla is poised to rule us all, because it's a Supercorolla!


At least, that's what I learned when I was driving the new Mini Cooper down in Puerto Rico. They have gigantic banners everywhere that proclaim it to be "El Nuevo Supercorolla."

What's super about the Puerto Rican Corolla? I have no idea. There must be more to it than we realized.

Toyotas are a huge deal on the island of Puerto Rico. They have more than 30 percent of the market down there, and everyone cruises around in older Tercels and Paseos and Corolla wagons. I've never seen so many AE86s in my life until I came here. The Puerto Ricans like them because cars are expensive but Toyotas are generally affordable and they last forever.


So the new Corolla must be really important. I just thought the ad campaign — gigantic banners plastered on the fronts of skyscrapers — was kind of hilarious, especially since the car's technology comes from the early 2000s.

I don't know why they call it "Supercorolla." I do know (thanks to Google) Toyota used to field a Filipino pro basketball team in the late 70s and early 80s called the Super Corollas.


Coincidence? Uh, probably.

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