Super Bowl Sponsorships, Ford Versus GM

This image was lost some time after publication.
This image was lost some time after publication.

DetroitWonk went beyond the 30- and 60-second spots in the Super Bowl media juggernaut, and focused on the sponsorship battle between Ford (e.g., Ford Field) and GM (e.g., Escalade, official vehicle of Super Bowl XXXX, sorry XL) that was waged yesterday evening. Ford appears to have bested GM in the messaging game, despite the General's staggering $25 million sponsorship deal with the NFL — which according to Detroit Ray couldn't usurp Ford's existing $40 million, 20-year deal for stadium naming rights (which included covering the stadium roof with a tarp emblazoned with the Blue Oval for $175,000). Looks like creative thinking beats firing the money cannon at a problem every time.


Best Super Bowl Car Commercial...err..promotion [DetroitWonk]

Best Super Bowl Car Commercial [internal]

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