Study Says Convertible Buyers Are Wealthy And Well Educated

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There are a lot of stereotypes about convertible owners, just ask anyone that drives a Miata. Usually the assumptions are young, single, and lives in a warm climate. According to statistics from Experian Automotive, it turns out that drop-top drivers are older, well educated, and not always in the sun-belt.


* 50 percent of convertible buyers had at least a bachelor's degree vs. 38 percent for all other autos,

* 19 percent of convertible buyers had annual income above $175,000, while just 11.5 percent of all auto buyers make that much every year,

* 72 percent of convertible buyers were at least 45 years old, which is far higher than the overall market where 60 percent of all vehicles sold go to people 45 or older.


Since the Miata is the greatest car in the world, and it happens to be a drop-top. It comes to no surprise to us here at Jalopnik that the "smartest" people buy convertibles. Despite its popularity the Miata is not the most popular convertible. That title title goes to Ford Mustang drop-top, with the horrendous Chrysler Sebring in second place, and our favorite Mazda roadster in third.

While California and Florida take the majority of convertible sales, major cities like New York and Chicago have a large share of top-down drivers despite the cold winters. Of course these cities also have a large percentage of both wealthy and well-educated people. The other factor is that these wealthy buyers primarily shop luxury brands that offer hard-top convertibles which gives drivers the option of a true four-season car, in a addition to the open top experience.


Experian did not publish the education and wealth statistics on wagon owners, but I think it is safe to say they are the wisest of all.

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