Studebaker Wagonaire: It's All About The Safety!

Sure, we've already seen a Classic Ad Watch post today, but when TinaChow sent this in... well, it was so good that I couldn't wait any longer to share it. You could get disc brakes as an option on the 1963 Studebaker Lark Daytona Wagonaire, which would make it quite safe... that is, until you packed the kids, the dog, and a playground slide in the back and headed for the freeway! Too bad the Wagonaire wasn't enough to save Studebaker, but at least the Studebaker Pines are still standing, as is the DOTS Lark.