Smart (Might Be) Saved By Geely: Report

Illustration for article titled Smart (Might Be) Saved By Geely: Report
Photo: Daimler

Yesterday, we reported that Daimler’s Smart microcar brand might have been on its way out because Renault was reportedly considering not re-upping the current joint-venture. But don’t mourn just yet because there might be a savior on the horizon.


That savior is reportedly the Chinese company Geely—the same company that owns Volvo and recently saved Lotus, meaning that, should it also save Smart, this could officially be a trend. Geely’s stewardship of Volvo, in particular, has been impressive, as the Swedish company has continued to sell boatloads of cars and has also expanded production into the U.S.

With Smart, Daimler is reportedly closing in on a deal to sell a 50 percent stake in Smart to the Chinese conglomerate, according to the Financial Times, citing unnamed sources.

From the story:

The sale of the stake in its Smart division will be confirmed before the Shanghai Auto Show in April, said one of the people.

The move by Geely, which became Daimler’s largest shareholder last year, may be to help out the German group as it struggles to carry the lossmaking Smart brand, which sells only 130,000 cars a year — a fraction of the 2.25m cars Mercedes-Benz sells.

The outlet also points out that the two companies have worked together in the past with a joint-business of ride-hailing services in China.

If this deal is finalized, I’m not sure what plans Geely would have for Smart. Would it just give Smart a bunch of money and let it be its best, like it did for Volvo? Would consumers respond well to that? Or are there other plans?


Guess we’ll find out.

Writer at Jalopnik and consumer of many noodles.



I dunno, I’ve never been big on Smart. Are they worth saving? Honest question. Maybe they’re far more popular outside the US.