Toyota's Scion brand posted a series of videos to their official YouTube page last week featuring groups of people — dudes, babes, and cops — eating donuts and getting covered in gratuitous amounts of milk as the crappy small car they're in does donuts in a parking lot. UPDATE!
The videos involving cops and "dudes" are still up, but they pulled the ad involving large-breasted, scantily-clad women. Why the double-standard, Scion?
Adweek's AdFreak blog calls this series of ads "one of [the] year's crassest" for the premise alone: People getting covered in milk in a spinning car.
The car they're getting sticky in is the Scion iQ, which is less of an automobile than it is a dare — as in I dare you to get into that tiny little toy of a car.
Curious about the videos, we followed the link from Adweek only to discover that the Babes 'N' Donuts ad was pulled, but the other two videos featuring cops and dudes were left up.
Why? I've reached out to Scion for a comment and am still awaiting a response, but I can hazard a guess: It looks like jizz.
Ignore for a moment (but just a moment) the gratuity that is women in bikinis in a car screaming, their breasts heaving to-and-fro, the camerawork and driving with the milk spraying everywhere at the end make it look like a giant dairy bukkake clip.
And to up the same factor, they've also all selected what look less like creme-filled donuts and more like a glazed donut split in half and filled with man-cheese.
You could make a similar argument for the "Dudes" video, but it doesn't quite meet the aesthetic even if the guys look less like the "Jersey Shore" types they're pretending to be and more like gay porn actors.
It's possible we've all just got dirty minds and Scion is pulling this because it's an annoying, confusing, unsuccessful attempt at a viral video. But Toyota still runs those Prius C "LIFE" ads so they seem to have a high tolerance for annoying, confusing, and unsuccessful crap.
UPDATE In a conversation with Jalopnik Scion said they pulled the ad (and one featuring bikers) to "make running changes" and that they'd soon repost it.