Revel In The 2025 Toyota Crown Signia's Handsome New Looks

Personally, I think the Crown Signia is a real winner in the looks department, especially in premium paint colors like Bronze Age (shown here) and Finish Line Red (pictured later). The paint-matched, webbed front grille looks great when you deviate from the standard SUV shades of gray, white, or black, and the sliver-thin daytime running lights give it a fun, instantly recognizable face.

Toyota wants its Crown lineup to be pretty straightforward. You’ve got a lot of standard luxuries, so Toyota has developed a mere two trims that are either Nice (XLE) or Really Nice (Limited), with the optional addition of a technology package for more advanced safety features. The big selling features that’ll likely convince you to spring for a Limited as opposed to an XLE is the panoramic sunroof and the premium 11-speaker sound system.

The base-model XLE trim is already pretty fully loaded, with the following features as standard:

• 19-inch machine finished alloy wheels
• Heated and ventilated power front seats
• Heated outboard rear seats
• A six-speaker sound system

Toyota’s Limited trim either keeps all the former features with some additions, or replaces features with more premium options, including:

• 21-inch seven-spoke alloy wheels
• Fixed glass panoramic roof
• 11-speaker JBL sound system
• Digital key capability
• Rain-sensing windshield wipers

Standard on the 2025 Toyota Crown Signia are plenty of great tech features, like Toyota’s latest infotainment system with a 12.3-inch touch screen, automatic high beams, heated outside mirrors, and Toyota’s latest Safety Sense 3.0 suite of safety technologies.

I pulled the phrase “first-class cabin” right from Toyota’s press materials, but I can kind of see what the automaker is going for with that phrase. Up front, you have heated and ventilated leather seats that are bolstered, quilted, and double-stitched for your comfort. The command center layout is also really intuitive and simple, using simple but elegant lines and a minimum of invasive tech to create a great experience.

One of the best things about the Crown Signia is that it’s great at eliminating road noise while also creating an all-around calming experience. The TNGA-K platform on which the Crown Signia is built is sturdy and reduced noise that could come from vibration, while the suspension is tuned to absorb lots of the remaining vibration. Engineers focused on insulating the cockpit, in part achieved through acoustic glass.

The 2025 Toyota Crown Signia only comes as a hybrid. Its foundation is a gas-powered 2.5-liter inline-4 engine that is paired to a bipolar nickel-metal hydride battery and an electric motor. It’ll make 240 total horsepower, and with electronic on-demand all-wheel drive, there’s a built-in safety net to help you maintain your grip on slick roads.

You can read more about my Crown Signia experience in my full review, but I found its driving dynamics a little strange. Because this SUV is essentially built on a lifted sedan platform, it has a lower center of gravity and sticks closer to the road than the standard SUV, but I found its steering incredibly unresponsive. I’m hoping that’s a pre-production bug that Toyota can sort out.

Every so often, an automaker includes a feature or two that makes me wonder why we haven’t been doing this the whole time, and the Crown Signia has a few of those:

• The Qi wireless phone charger is vertically integrated into the center console, so you can slide your phone into its own cupholder-esque slot
• The front cup holders are recessed to prevent spills onto the shifter

I mentioned the Advanced Technology Package before, but let’s break down some details. This package is only available on the Limited trim, and it includes a ton of advanced safety features like:

• Panoramic view monitor
• Lane change assist
• Traffic jam assist
• Front cross-traffic alert
• Front and rear parking assist with automatic braking
• Outer mirrors with puddle lights and reverse tilt-down feature

The manufacturer-estimated fuel economy for the Toyota Crown Signia is pretty impressive:

• City: 39 mpg
• Highway: 37 mpg
• Combined: 38 mpg

You could literally use the Crown Signia as a hearse if you really wanted to.

If you’ve never heard of the Crown nameplate before, that’s OK. Back in 1955, Toyota introduced its first Crown sedan, which makes it the longest-running nameplate that Toyota has ever had. Over the years, the Crown has developed a reputation as a unique and luxurious Toyota sub-brand, the kind that government officials and dignitaries love to use. The U.S. saw some Crown imports for a few decades, but they never quite made it beyond 1972 — until now. Toyota introduced four new Crown models back in 2022, and the first two — the Crown sedan and the Crown Signia SUV — have made their way to the North American market.

The Toyota Crown Signia is a kinda-sorta-luxury SUV, so it has a heftier price tag to match its slate of impressive features.

• Crown Signia XLE: $44,985 (including destination)
• Crown Signia Limited: $49,385 (including destination)
• Advanced Technology Package: $1,865
• Premium paint shade: $425

Rather than place its emphasis on the Toyota logo, the Japanese automaker is emphasizing the Crown nameplate with the hope that it can curate a new and interested audience — one that may not fit into the neat demographics already assigned to Toyota or Lexus. Here in the U.S., it might be a little challenge, but Toyota seems confident it’s up to the task.