Quick Question: Did Ford Buy A Building This Week?

Bill Ford Jr. and Jim Hackett outside Ford’s new property in Detroit
Photo: Carlos Osorio (AP)

Ford, like every automaker, is racing to develop autonomous driving technology and deploy a slate of electric vehicles. So, we’re told, it bought a building. Game changer, baby.

See?

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We’ve noted in recent days the significance of the train station’s purchase, but damn, all this PR for the purchase of a building that Ford was, as the executive chairman put it, “prepared to walk away if it was the wrong deal.” I’d love to get this kind of goodwill for buying an old property at a low-cost and using public tax incentives to renovate it.

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Ryan Felton

Senior Reporter, Jalopnik/Special Projects Desk

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