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Pick Up Your Life With A New GMC

Photo: BetaMAX/YouTube
Photo: BetaMAX/YouTube
Truck YeahThe trucks are good!

I was looking through Jalopnik’s old archival footage (which is stored in the trunk of an abandoned C4 Corvette that currently resides under a bridge) and I came across this GMC ad from 1984. I now feel compelled to buy a truck. I need to buy a GMC from 1984.

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The music is calling to me. It has latched on to my brain. I need to be all I can be and see all I can see. While I know deep in my mind that mere material possessions cannot give me what truly matters, I feel that thought slowly fading away with an image of a GMC truck.

GMC fills me with a strong desire to don my nicest taupe-colored suit and drive through the country side looking at horses. I have to surprise my wife (hold on, I’m not married) with a shiny new GMC truck. She’ll love it.

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Is this my life with a GMC? I don’t own any brown suits or horses. What is this world GMC is showing me?

Is this a truck-based Heaven or Hell? Perhaps I can only “set myself free” with a new GMC as the commercial instructs. I’ll be able to carry all my large plants and maybe escape this reality if I just live with a GMC.

Lance Tedford spends his energies working on his 1985 Chrysler LeBaron. He is extremely tall and can never die.

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DISCUSSION

duke-of-kent
Duke of Kent

Yeesh, even brand new these trucks look like they’ve been working in a field for a couple of decades.

Conceptually I realize that they must have been “new” once, but I just can’t picture trucks (or cars for that matter) of this particular vintage sitting in a dealer showroom. Cars from the 50s and 60s? Sure. But 70s and 80s? They look like they could never have been “new”.