Pick Up Your Life With A New GMC

Photo: BetaMAX/YouTube
Photo: BetaMAX/YouTube
Truck YeahThe trucks are good!

I was looking through Jalopnik’s old archival footage (which is stored in the trunk of an abandoned C4 Corvette that currently resides under a bridge) and I came across this GMC ad from 1984. I now feel compelled to buy a truck. I need to buy a GMC from 1984.


The music is calling to me. It has latched on to my brain. I need to be all I can be and see all I can see. While I know deep in my mind that mere material possessions cannot give me what truly matters, I feel that thought slowly fading away with an image of a GMC truck.

GMC fills me with a strong desire to don my nicest taupe-colored suit and drive through the country side looking at horses. I have to surprise my wife (hold on, I’m not married) with a shiny new GMC truck. She’ll love it.

Is this my life with a GMC? I don’t own any brown suits or horses. What is this world GMC is showing me?

Is this a truck-based Heaven or Hell? Perhaps I can only “set myself free” with a new GMC as the commercial instructs. I’ll be able to carry all my large plants and maybe escape this reality if I just live with a GMC.

Lance Tedford spends his energies working on his 1985 Chrysler LeBaron. He is extremely tall and can never die.


Duke of Kent

Yeesh, even brand new these trucks look like they’ve been working in a field for a couple of decades.

Conceptually I realize that they must have been “new” once, but I just can’t picture trucks (or cars for that matter) of this particular vintage sitting in a dealer showroom. Cars from the 50s and 60s? Sure. But 70s and 80s? They look like they could never have been “new”.