Somewhere, there's at least one Flash programmer on the General Motors account who's probably inside the second of a three-day Ketamine binge. We would be too, following a likely day of reaming by his or her bosses for a boneheaded, but perfectly understandable error. The programmer left a line of code in a Flash app giving away the punchline for a contest GM was running, called Find the Message, in which drivers were to piece together the answer from clues on billboards placed throughout the nation's highways. Quick-thinking techies cracked the code — though we're not sure if they've won anything.
GM Confirms Teaser Campaign Thunder Stolen [Marketing Vox]
Find the Message [General Motors]
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More ads/promotions [internal]