New Top Gear Did Better Globally Than Old Top Gear

Illustration for article titled New Top Gear Did Better Globally Than Old Top Gear

Well, here’s some surprising news: the BBC’s commercial arm reports that, despite the revamped Top Gear’s very negative ratings in the UK, the show was quite well-received internationally.

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And by “quite well” I mean that newfangled season 23 actually did better than season 22. “I am very happy with program sales,” said Tim Davie, CEO of the BBC. “[Chris Evans’s Top Gear] has sold into over 130 territories which is very strong and marginal growth versus the previous season [Clarkson’s last].”

Historically, not every single season of Top Gear has been a hit. And even though there have been ups and downs, the BBC insists that the international brand is still “a financial cash cow,” reports The Guardian.

“It is absolutely the case I think that Top Gear remains in very good health,” Davie continued. “It is a work in progress and we will have to see how it goes. I remain optimistic about Top Gear and its growth potential over the coming years.”

With big changes coming to the show, including a Chris Evans absence, we’ve got our fingers crossed that only goods things come from them. It begs the question, is okay Top Gear better than no Top Gear at all?

Writer at Jalopnik and consumer of many noodles.

DISCUSSION

braddelaparker
Bob Loblaw Made Me Make a Phoney Phone Call to Edward Rooney

This is also the first time they’ve really made a hard marketing pitch outside of the UK (in the US, at least), so it’s a bit (lot) of an apples and oranges comparison. Hell, wasn’t season 22 (or maybe 21?) the first season in which BBC America aired the episodes within the week after they aired in the UK? Before that you had to wait weeks, if not months, to view them close to when they aired, and there certainly wasn’t any marketing pitch accompanying what you could see.