New Smart Marketing Mini-Site Weird, Occasionally NSFW

Illustration for article titled New Smart Marketing Mini-Site Weird, Occasionally NSFW

What do a naked man, a bloodhound, two guys dressed as hot dogs and the Smart Fortwo have in common? They're all on a new Smart mini-site that is anything but normal.

The new mini-site for the very mini micro-car pitches the Smart's "surprising" size and mileage. Remember, surprising means "in a good way" in Europe and "in an inadequate way" in the U.S. [Smart]

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DISCUSSION

Surprisingly spacious? Because it can barely fit two hot dogs? Strange marketing.

But hey, they have to focus on something. Gas mileage, price and durability aren't the strengths of the fortwo.

I don't understand why this is supposed to be NSFW though.