
The new Optima is like the old one but more bland and with less expensive trim.
Seriously, look at this trim.

Nah.

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Nah.

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Nah.

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One of the Kia reps claimed this looks like a BMW interior. Doesn’t feel like it.

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Looks soft. Isn’t.

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I mean, the optional leather seats look good.

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The new Optima: you get a lot of stuff for your money. Is it good stuff? Not so much. But you get a lot of it.
Photo Credits: Raphael Orlove
Contact the author at raphael@jalopnik.com.
DISCUSSION
Can I admit something? I objectively know Kia and Hyundai now make good cars. Maybe not great, but certainly better than most people require.
However, whenever I see someone in a new Sonata or Optima, my bias kicks in and I say to myself, “Oh. Are they doing OK? Are they sad? Do they need a hug? Hey... What’s wrong, buddy? You can tell me.”
This is prejudice and I’m working on it.