The Morning ShiftAll your daily car news in one convenient place. Isn't your time more important?   

Good morning! Welcome to The Morning Shift, your roundup of the auto news you crave, all in one place every weekday morning. Here are the important stories you need to know.

1st Gear: Le Cost Killer Sets His Sights On Mitsubishi

Mitsubishi, which might be the most baffling of established car companies, has been doing better as of late, Bloomberg reports. This is mostly thanks to its chief Carlos Ghosn, who, you’ll remember, is good at turning around companies, from Renault in the 1990s to Nissan in the 2000s.

Now, Ghosn is leading a Mitsubishi alliance with those two companies, which he hopes will set the Japanese automaker back on a more stable path.

Here’s Bloomberg:

In April, Mitsubishi Motors will further integrate with the alliance formed by Japan’s Nissan Motor Co. and France’s Renault SA by joining their shared parts-purchasing organization. Mitsubishi Motors also will coordinate more closely on business development and overseeing vehicle quality and customer satisfaction efforts as the three companies seek 10 billion euros ($12.2 billion) in synergies by 2022.

Mitsubishi Motors shares have doubled from lows reached during a Japan fuel-economy testing scandal that threatened its existence two years ago. The recovery has been fueled by Ghosn coming to the rescue: He orchestrated Nissan’s purchase of a controlling stake in Mitsubishi Motors and has been taking small steps up until this point to integrate the company with the alliance between two bigger and more profitable carmakers.

“The alliance is turbocharging the performance of Mitsubishi,” Ghosn, the chairman of both the company and the alliance, said in a phone interview. “This is a result of the efforts not only of the Mitsubishi employees working hard to restore their company but the addition of the synergies coming from the alliance.”

Advertisement

While it suffers from a somewhat lackluster lineup in North America, Mitsubishi is a huge deal in Asia and other markets, though it’s still reeling from tiredeflategate.

2nd Gear: PSA Group, Better Known As The Company That Controls Peugeot, Citroën, And Opel, Is Doin’ Good

Good news! If you’re a fan of French automobiles you probably can’t buy if you’re an America. They’re doing better these days, even after buying Opel, General Motors’ perpetually money-bleeding former European subsidiary.

Advertisement

From Bloomberg:

The CEO has pledged to apply the methods he used to revive Peugeot and Citroen following a 2014 bailout that brought in new investors — measures that included freeing pay and reducing the headcount. Europe’s third-largest automaker is negotiating with unions to cut jobs and reduce work hours at Opel to halt almost two decades of losses.

“We have strong changes which are happening in Opel Vauxhall,” Chief Financial Officer Jean-Baptiste de Chatillon told journalists by phone. After reaching labor agreements across most of the former GM operations in Europe, “we are very confident” of achieving profitability and cash-flow goals for the unit by 2020. PSA shares rose as much as 6 percent to 19.73 euros, the highest intraday price since Nov. 9, and were trading up 4.9 percent as of 10:05 a.m. in Paris.

The cost savings are important because the manufacturer, based in the Paris suburb of Rueil-Malmaison, sees little growth in the European car market this year. PSA become even more reliant on the region since acquiring Opel and Vauxhall, even as it continues to expand abroad.

[...]

Group recurring operating income last year jumped 23 percent to a record 3.99 billion euros, beating the 3.44 billion-euro average of analyst estimates compiled by Bloomberg. The profit margin at Peugeot, Citroen and DS widened to 7.3 percent of revenue from 6 percent in 2016, “effectively the best result ever achieved by PSA,” de Chatillon said.

Advertisement

Good luck to all involved!

3rd Gear: Auto Suppliers Are Rallying To Save Obama’s Emissions Standards

It’s about jobs, a lot of which were created in the emissions-control tech space after the Obama administration implemented strict emissions standards that the Trump administration may now roll back. As Automotive News points out, this puts them at odds with automakers, who generally oppose higher emissions standards.

Car companies petitioned the Trump administration last year to reopen a review of stricter standards established by joint agreement with industry for model years 2022 to 2025. They argued the EPA under President Obama rushed to lock in the standards, designed to curb greenhouse gases, 15 months ahead of schedule and that the review failed to include the most current data on consumer preferences, sales trends, technology costs and other factors.

Environmentalists are worried administration officials, working under instructions to reduce regulations on business, will scrap the EPA’s final determination and propose new rules that lower the standards or extend the deadline for compliance.

Suppliers are banding together to oppose such a move, too, basing their case on economics. They argue the mandate has contributed to job growth in the emission-control technology field and that they need predictable rules to justify investments. Significant loosening of the standards would also erode U.S. leadership in development of advanced vehicle technologies.

Advertisement

I love gas and polluting the Earth as much as the next Jalopnik writer but I also dream of a day when they are gasoline-powered engines are like vinyl records, strictly for the hobbyistst. Climate change, etc.

4th Gear: GM’s HR Chief Is Gone After Just 8 Months

And we don’t really know why! Yet, at least. Jose Tomas was an outsider to the auto industry before he joined GM, but that doesn’t totally explain it. Tomas was brought in to help fix GM’s culture. He left for “personal reasons.”

Advertisement

Here’s The Wall Street Journal:

Jose Tomas, who joined GM in July 2017 after stints leading HR at health-benefits company Anthem Inc. and Burger King, “has elected to leave the company for personal reasons,” a GM spokesman said.

In an email, Mr. Tomas called his time at GM “fulfilling” and said he plans to launch a new business venture.

Mr. Tomas reported to Chief Executive Mary Barra, serving among a small group of executives that forms her inner circle. He was hired last summer to replace the retired John Quattrone, an executive who spent his career at GM and was a confidante of Ms. Barra.

GM said it would name a replacement at a later date.

It’s interesting when the “personal reasons” turn out to be a “new business venture.”

Advertisement

5th Gear: Car Sales In February Will Definitely Decline

This is mainly due to falling demand, though the reasons for that falling demand aren’t exactly clear, even if the broader market has been cooling for a bit now after several months of gains.

From Automotive News:

Forecasts from Cox Automotive and Edmunds call for sales to drop about 4 percent year over year from February 2017, to about 1.27 million vehicles. A forecast from LMC Automotive and J.D. Power projects a 2.1 percent decline, to 1.3 million. It would be the industry’s third decline in the past five months and 11th in the past 14.

LMC/J.D. Power says that will result in a seasonally adjusted annual rate of sales of 17.1 million vehicles, while Edmunds forecasts a 16.8 million SAAR and Cox calls for a 16.7 million SAAR. All three figures are below last month’s rate of 17.18 million and the February 2017 rate of 17.46 million.

Automakers will release February sales figures on Thursday. There are 24 selling days in February, the same as last year.

“This year is going to be a bitter but necessary pill for the auto industry to swallow,” Jessica Caldwell, Edmunds executive director of industry analysis, said in a statement. “Automakers are slowing production of passenger cars to react to declining demand, and are also trying to find the right balance between keeping sales strong and becoming too dependent on costly incentives. The industry is still in a fairly healthy place, but it may not feel like it since the last few years have been in record territory.”

Advertisement

Reverse: Doing Their Civic Duty

Neutral: What Can Mitsu Do To Come Back?

At least, here in America. How does it get competitive again?