Mitsubishi i-MiEV Sport Air Concept Heading To Geneva

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The Geneva Motor Show will see the debut of the Mitsubishi i-MiEV Sport Air Concept, building on the i-MiEV electric platform with a sexier profile. Well, sexier for an electric car.


The Mitsubishi i-MiEV Sport Air Concept is designed to make the idea of EV's, and particularly affordable EV's, a bit more palatable. It takes a styling page from the Mitsubishi i MiEV Electric Concept but brings things a bit closer to reality and works to communicate Mitsubishi's rather stealthy but substantial battery development program. It also pushes the idea of, get this, fun, given the inherent torquiness of electric motors. This might be the first time a normal EV gets pitched to normal people with stuff like performance instead of getting wrapped in a leafy green PR pitch of environmental responsibility, which bores us to death.


TOKYO, Japan - January 26, 2009: Mitsubishi Motors Corporation is to give the i MiEV SPORT AIR concept model its global debut at the 79th Geneva International Motor Show which runs from March 3 through March 15 at the Geneva Palexpo exhibition and conference complex (opening to the general public on March 5).

The i MiEV SPORT AIR explores the future possibilities for zero-emission vehicles, placing a greater bias on exhilarating driving pleasure. The concept model exemplifies the balance between environmental and dynamic performance implied in the tagline Drive@earth, and highlights the benefits of the Mitsubishi electric vehicle drivetrain:

  • Powerful, instant torque from a beefed-up electric motor
  • Stable driving and handling and a low center of gravity, due to the in-floor lithium-ion battery
  • Zero on-road CO2 emissions

Together, these features along with the car's "clear cutaway" top allow the driver to enjoy the exhilaration of fresh-air motoring while also highlighting its eco-friendly qualities.