Mercedes Is Building A Mid-Sized Luxury Pickup, World Has Gone Mad

Illustration for article titled Mercedes Is Building A Mid-Sized Luxury Pickup, World Has Gone Mad
Truck YeahThe trucks are good!

Throw away everything, because Mercedes-Benz is building this. For real. Yes. Seriously. We didn’t spike our coffee this morning. Are you ready for this?

Dr. Dieter Zetsche says they are targeting Latin America, South Africa, Australia and Europe with their luxury pickup, which will be ready before 2020 and they think could be just as successful as the M-Class became after its introduction 20 years ago:

We will enter this segment with our distinctive brand identity and all of the vehicle attributes that are typical of the brand with regard to safety, comfort, powertrains, and value.


Mercedes-Benz Vans division is responsible for the project, the same people who gave us the Vito and the V-Class.

Head of Mercedes-Benz Vans Volker Mornhinweg had this to add about their upcoming double-cab:

As part of our ‘Mercedes-Benz Vans goes global’ strategy, the pickup is the ideal vehicle for the international expansion of our product range with a newly developed model.

We can perfectly serve customers looking for a vehicle that offers a high level of utility and at the same time has the comfort, safety, and design of a Mercedes-Benz passenger car. We will design our brand’s first pickup according to this recipe for success.

I hope they lift the interior from the S-Class. An AMG would be nice too! Also, because it’s Mercedes you shouldn’t be surprised if there’s a coupe version of it coming out it the near future. And then a shooting brake. Holy crap! Shooting brake pickup truck.

Watch out, Stuttgart just went full loco. Still, when the end of the world gets near, you might as well hit those zombies with a Mercedes pickup...

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Patrick George

Everybody in Dallas this morning be like: